Here is a game that was developed by a traditional developer, taken a brand many gamers love (as a premium title), and then changed it completely to be free to play. To make marketing on the AppStore affordable, brand recognition is becoming more and more important.īut the marketing aside, what shocked me was the response from players to this game. Every game studio since the launch of Kim Kardashian by Glu has known this. It attracted loyal gamers and drove massive organic growth on the AppStore. I don’t think anyone can doubt that the brand of Fallout was huge for this launch. Many (including myself) have been preaching about the unchanging stasis that exists at the top of the AppStore, and Bethesda came in and changed that completely.Īs the smoke cleared, and I watch Fallout Shelter slowly fade from the top charts, I’m left with: “so what did we learn?”
Fallout Shelter shocked many people when it reached the top grossing charts.
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